Tuesday, December 31, 2013

Insta-Advice for the New Year

By Caroline Drew

The holiday season comes to a close tonight, but don't turn off your cameras just yet! 

New Years Eve will round up the 2013 holidays and as one final gift to you this year, this reporter has reached out to the one and only Gina Michaels. Michaels is a renowned Instagram expert, known especially for her work with holiday Instagrams. 

"There's never a more important time to pick a filter," reads the tagline for Michaels's consulting firm MerryHappy Instagram. 

"MerryHappy Instagram succeeds because it's the only company of its kind. My clients are hungry, hungry for guidance, and I'm there to feed them. I'm always there," said Michaels in her New York office with a slightly uncomfortable level of intensity. 

Michaels went on to reveal that she's currently working on a new project: a self-help book. When asked if this publication would render her consulting firm essentially useless, the question was ignored. 

Michaels was kind enough to share an exclusive look into her new book, If You Don't Share, Who Cares (About You), here in this article. Enjoy these excerpts from her chapter on New Years Eve Instagrams. 


CHAPTER 9, All That Glitter is Instagram Gold

It's New Years Eve and people should know about it. Like I've said in earlier chapters- if you don't post about holidays on Instagram, how else would your followers know what day it is? Follow these tips to start the year off with a bang (and 100+ likes)!

1) I Spy a New Year: All NYE instagrams must include at least two of these items: champagne bottle, champagne glass,  20__ glasses, confetti popper, noise maker, and sparkly dress

2) Festive Filter: Avoid filters designated for other holidays (i.e. Earlybird and Christmas, Hudson and President's Day) and stick to NYE favorites: Toaster, Lo-Fi, and-- if you feel up to the challenge-- Inkwell. 

3) Cheers to Being Popular!: Want to make your followers jealous in a passive aggressive way? The ultimate "I'm at a party and, oops, you're not here" post is one featuring you and the other guests holding your glasses up in the air together. Make sure to include candid laughing and do not forget to tag those in the post. This way, any sad lonely followers can actually see who is more popular than them. 

4) Hashtag Hazy: Don't be afraid of the blur option tonight. If you want to convey your slight, but not too heavy, NYE buzz I strongly encourague use of the blur. It gives off a fun, carefree, drinking vibe that guarantees some double taps.

5) Auld Lang Video: If you're a fan of the Instagram videos, tonight is your night. Don't waste it on popping bottles or stumbling around in your glittery heels. No, wait until the countdown to midnight. This countdown will fit easily into the 15 second limit (hello, just 10 seconds!) and will truly ease your transition into the new year.

NYE INSTA-DON'T

- If you're at home alone, do not post an poor-me-post of you and your cat wearing festive hats from the year before. Pity likes aren't likes at all. 

If You Don't Share, Who Cares (About You) will be available this March in stores near you. 

(p.s. I really, really hope everyone knows this is a joke. happy 'gramming friends!)

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